I have always wanted to do this, you know, pull a random piece just to throw you off-balance. It is like that random number the Deejay plays to thaw away a stale night and get the crowd going. Yes it is random, but I will shake and serve it rocked just the way you like.
Clients love spontaneity. Clients love fresh ideas. Clients love initiative. More so, they love it when you’re excited about working on their project. They want to believe you are fun to work with. They want adventure. They want to believe you’re dependable; that what you offer is bankable. They want professionalism; the full treatment, no excuses fronted, no excuses taken. They lust after trust that culminates in lasting professional relations. They want to give you return business, so they will always fish for that WOW factor. They want to hire the best, and pay the best.
They want to feel warmth and well taken care of. They hire you, so they can spend their time
on Twitter because they pay you not to creating more opportunities. They want you to write, and write exceptionally well because you’re their voice; it is your work to talk the money in. They value honesty, diligence, secrecy and such privileges.
They hate empty promises, and so does everyone else. They hate unanswered mails; effective communication is, above everything else, timely. You don’t want to be demanding, or a nag because that is as repulsive as a monkey in a negligee. Well, they hate everything that they do not love.
When all you have is a few paragraphs to make your case, you want to hit the home run. You want to be clear and to the point. You want to reach out, convince and win. You want to be confident in your abilities. You want to prove your worth. You want to fit the suit; convince the client you, yourself, cut the clothe. You want to show mastery of trade. You want to be the only expert in your field. You want the client to want your service.
Only then will you be hired. Good luck